It's no surprise why many companies are willing to pay millions for celebrity endorsement to build brand image resulting to success. But, what happen if your just establishing your brand?
Orocan have jumped on a strategy of low-budget ad but more effective. Actress Heart Evangelista has watched it in awe!
"Nakabenta na kami, pero hindi pa rin namin afford ‘yung sikat na endorser. Kaya kumuha nalang kami ng kamukha niya," the video ad start.
It appears to be a house tour vlog of Heart Evangelista's imitator, featuring television host and actor Paolo Ballesteros as Ms. "Hurt," flaunting an Orocan Koolit Cantina.
"Hi, guys! Welcome to my channel. I know a lot of you are curious about my life, so I'm going to give you a little glimpse of it," Hurt said. Ms. Hurt start a tour on her literally walk-in closet going to her collections of expensive bags. She showed a glimpse of her newest bag collection, an Orocan icebox with stylish scarf.
"This is my cheapest bag. Since Orocan Koolit Insulated Icebox is way, way cheaper than the other competing brands," she said.
GIGIL ad agency's creative approach has received a sudden popularity due to its uniquely honest advertising. They're also behind the mind-blowing RC Cola commercial which received international attention.
Socialite and actress Heart Evangelista gamely reacted to the local brand's advertisement. On her Instagram story, Evangelista shared a clip showing a billboard of Ms.Hurt carrying an Orocan icebox with a caption, "Nakabenta kami pero ‘di pa rin namin afford ‘yung celeb," its billboard reads.
"Omg Orocan… don’t be ‘hurt’ na," Evangelista wrote in response to the humble billboard's caption, with a heart and laughing emoji.
The public are loving the end result with its vulnerability has resulted to a surge of its sale since its launch in October, according to the company.
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