While many brands tend to distance themselves from celebrities involved in controversies, Snailwhite, a Thai beauty and skincare brand, took a different approach. The brand retained actress Maris Racal as its endorser, earning praise from netizens.
A post on Snailwhite's Instagram Stories featuring Maris with the caption "To err is human, to forgive is divine, keep glowing" resonated with many. This move was seen as a departure from the usual trend of "cancel culture," where individuals are often ostracized for their mistakes.
Netizens applauded Snailwhite's decision, citing it as a refreshing change in the industry. Many expressed admiration for the brand's willingness to support Racal, especially after the controversy surrounding her leaked messages with co-star Anthony Jennings.
In contrast to Snailwhite, other brands, such as Dazzle Me, chose to sever ties with Racal. Some brands also reportedly modified their social media presence, potentially to distance themselves from the controversy.
Both Racal and Jennings have publicly apologized for their actions and have expressed remorse for the hurt they caused. As the dust settles, it remains to be seen how this controversy will impact their careers. However, Snailwhite's decision to stand by Racal highlights a more empathetic and understanding approach to crisis management in the entertainment industry.
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