NewJeans, the popular K-pop girl group, has taken decisive action against their agency, ADOR, over alleged contract breaches.
On November 13th, NewJeans formally demanded that ADOR rectify significant contract violations within a 14-day period. The group warned of potential contract termination if their demands were not met, and they also indicated that they would temporarily cease using the name "NewJeans" during this period.
In a heartfelt message, the group emphasized the profound meaning behind their name, stating, "To some people, NewJeans may just feel like a name or a trademark issue, but it is not that simple to us. It is a name that contains the meaning of everything we have achieved from the first day that the five of us met until now." They affirmed their commitment to fighting for the name and assured fans, "Regardless of our name, just remember that NewJeans never dies."
Fans rallied behind the group on various social media platforms, expressing their unwavering support and admiration. Many praised the group's courage in taking a stand against a powerful corporation.
On November 29th, NewJeans officially announced the termination of their contract with ADOR, citing breach of contractual obligations and the agency's failure to address the issues within the specified timeframe. The group emphasized that all five members had signed the termination notice, which took immediate effect.
In a detailed statement, NewJeans explained the reasons for their departure, highlighting ADOR's lack of commitment to protecting the group. They asserted that remaining with the agency would have been detrimental to their careers and mental health. The group also clarified that they had not violated any contractual obligations and should not be subjected to penalties. Instead, they accused ADOR and HYBE of breaching the contract and demanded accountability.
This development marks a significant turning point in NewJeans' career, as they embark on a new chapter independent of ADOR. Fans eagerly await the group's future endeavors and continue to support them wholeheartedly.
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