
The video was helmed by Patrick Daugters, a seasoned music video and commercial director.The playfully upbeat track from 25, which Adele herself describes as a "happy you're gone" song, inspired by a former flame. "He was a wimp. He couldn't keep up with me. So, sorry ,"she said at a New York show where she premiered the new record.
The video features Adele in a flowing floral Dolce & Gabbana gown set against a stark black background, as seen in a preview she tweeted days ahead. She sways her hips and delivers the cool tune with her powerful pipes, as if to show who's the boss.
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