Religious group Good Shepherd iconic ube jam is turning white and they are pointing fingers to climate change. "Due to changing climate, our farmers are having difficulty growing ube. It has been our struggle in the recent years to find a stable supply," it said.
The shortage in purple ube has forced the congregation to switch to white ube for the time being. The white yam can actually exist in plain white and don't worry the taste still the same.
Good Shepherd, a social enterprise has called their ube jam fans to continue support the new variant at the moment, since sales of the product help fund the college of Cordillera youth.
The religious congregation however assured the public that the taste of the available supply is just as good as the purple one. It also urged the public to take care of the environment as actions for climate change is on top with urgency.
"Now our ube jam sports a new look. Yes it is Ube Jam. From white ube. Yes there is such thing. And it is the available supply at the moment...and yes it is just as good as the purple one,
“Now, let’s all do our share in caring for the earth and calling for climate justice. And let’s do this not only because we love Ube Jam but because we #CareForOurCommonHome,” it added.
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