A well-timed social media post by KitKat Philippines has captured the attention of Filipinos, alluding to the recent breakup of the popular celebrity couple known as KathNiel.
On Friday, December 1, KitKat Philippines posted a photo of a half-eaten KitKat bar accompanied by the text, "Some breaks even we find hard to take," followed by a broken heart emoji.
The post, which was captioned with the hopeful message, "Here's to a sweet new chapter!" resonated with many Filipinos who were still processing the news of KathNiel's split.
The double meaning of the word "break" in the KitKat slogan, referring both to the act of snapping the chocolate bar and the concept of taking a pause, has been cleverly employed in KitKat's marketing campaigns for decades.
As Eslogan, a marketing magazine, points out, the slogan's flexibility has allowed it to be applied to a wide range of situations, including "hilarious, stressful, and comical" moments. In this case, the KitKat post seemed to strike a chord with Filipinos who were facing their own personal "breaks."
Meanwhile, both Kathryn Bernardo and Daniel Padilla have confirmed the breakup rumors, expressing their gratitude for their time together and acknowledging the challenges of moving forward.
The KitKat post, with its simple yet poignant message, has served as a reminder that even in the midst of heartbreak, there is always hope for a sweet new chapter.
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