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K-Pop and P-Pop Unite at IAM WORLDWIDE’s 7th Anniversary

Hundreds of fans, their hearts aflame with excitement, converged at the SM Mall of Asia Arena on October 20, 2024, to celebrate IAM WORLDWIDE's 7th Anniversary and immerse themselves in a musical extravaganza. The event, a dazzling fusion of K-Pop and P-Pop, featured electrifying performances by the sensational "Nation's Girl Group" BINI, alongside legendary K-Pop icons Rain and Hwasa.



BINI, the eight-member powerhouse comprising Jhoanna, Aiah, Colet, Maloi, Gwen, Stacey, Mikha, and Sheena, made a stunning entrance, each member gliding onto the stage to the infectious beats of "Cherry on Top." The group's performance was a vibrant celebration of Pinoy music, igniting the arena with their chart-topping hits "Karera" and "Salamin, Salamin," backed by a dynamic live band.



But the true magic unfolded during their extended performance of "Pantropiko." For over six minutes, the crowd, known as BLOOMs, danced and sang along, their energy mirroring the group's infectious enthusiasm. The electrifying atmosphere was further heightened by the official announcement of BINI as IAM WORLDWIDE's newest brand ambassadors.

 

 




"We're thrilled to be part of the IAM Worldwide family," Colet exclaimed, her voice filled with excitement. "This is truly a dream come true!"



Sheena, the group's talented dancer, chimed in, "We're so grateful to Amazing Barley and Choco Barley for giving us the extra boost we need. These drinks are not only delicious and refreshing but also help us stay healthy amidst our busy schedules."

RAIN delights the crowd with his hit song "Rainism"



Aiah, with a radiant smile, added, "They're the perfect combination of strength and beauty!"

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