Latest News

Reebok drops an eco-friendly sneaker made from algae

Reebok goes environment friendly by its latest debut of first plant-based sneaker made from algae and other plant-based materials. The 'Forever Floatride GROW' sneaker, which took three years to develop are composed of eucalyptus, castor bean, and algae - expected to release in 2020.  
       Photo credit: news.reebok
"The earth is a runner's arena, and we have a responsibility to help detox the world for the athletes who run in it," said Matt O'Toole, Reebok Brand President.

Bill Mcinnis, Vice President of Reebok future, said that they are replacing oil-based plastic with plants after a huge challenge coming from consumers to produce a more sustainable products.

"The biggest challenge in making a shoe like this was developing plant-based materials that could meet the high performance needs of runners. During the three years we spent developing this product, we heard loud and clear that the idea of a plant-based running shoe resonates strongly with serious runners. But those same runners felt just as emphatically that they would never compromise on performance. The Forever Floatride GROW is the result. Plant-based performance – with no compromise,” Bill McInnis, Vice President, Reebok Future said.

“Our Cotton + Corn collection was the first step in making shoes from things that grow. Now, we have taken an award-winning running shoe, the Forever Floatride Energy, and reinvented it using natural materials to create what we feel is the most sustainable performance running shoe on the market." he added.

No comments:

Post a Comment

Where In Bacolod Designed by Copyright © 2014

Powered by Blogger.