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Lee Min Ho joins the squad with Kathryn Bernardo and other Asian stars as Lazada's first regional brand ambassador

 Yes, you read it right! Lee Min Ho is joining the squad as Lazada's first regional brand Ambassador.




The award winning South Korean actor, who gained widespread fame with his role as Gu Jun-pyo in Boys Over Flowers has collaborated alongside Lazada’s local brand ambassadors (clockwise from top left) – Bella Ranee Campen (Thailand) Verrel Bramasta (Indonesia), Agnez Monika (Indonesia), Ayda Jebat (Malaysia), Chi Pu (Vietnam), and Kathryn Bernardo (Philippines).





“I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador.” “Lazada is known across the region for its innovative and customer-focused approach to online shopping and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform," Lee Min Ho said.


Mary Zhou, Lazada’s Group Chief Marketing Officer said, “Lazada’s annual 11.11 Shopping Festival, which is our most anticipated and biggest one-day sale of the year, is our way of thanking our consumers by bringing them non-stop happiness. 


PHOTO: LAZADA PHILIPPINES



"In a year that has been full of uncertainty, we want to capture the imaginations of our shoppers with a regional brand ambassador who can inspire happiness and put a smile on the faces of consumers across Southeast Asia."


“Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. He is loved by fans in this region for his leading roles in popular television series such as 'Boys Over Flowers,' 'City Hunter' and more recently 'The King: Eternal Monarch.' 





We are thrilled that Lee is Lazada’s Heartthrob and the strong alignment with our brand. Reminiscent of Lazada’s spirit and tagline Go Where Your Heart Beats and signature finger-heart gesture, we continuously inspire and encourage consumers to actively pursue their desired passions which Lee has demonstrated in his career and various social involvement in giving back to the community,” Mary Zhou added. 

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