Vietnam's Bikini Airline CEO is on her way to Billionaires list

A Vietnamese VietJet Air CEO Nguyen Thi Phuong Thao unique business strategy has put her way to becoming Vietnam's first female billionaire. Thao's idea of dressing up the airline's flight attendants with sexy outfits has put herself to Asia's billionaire which expected to rise to $1.37 billion according to Bloomberg.

Thao's idea has grabbed more than 30% of Vietnam's airline market share in just a few years. The brilliance of the company's campaign, which boasts the motto " Enjoy Flying!",  is further highlighted by its very effective marketing tool: steamy calendars featuring the sexy attendants.

Before she made her first million, Thao at the age of 21 sells fax machines and latex rubber while studying finance and economics in Moscow, brushes off criticism of her unique business's approach.

"You have the right to wear anything you like, either the bikini or the traditional ao dao," she said, referring to the traditional long tunic worn over loose pants." We don't mind people associating the airline with the bikini image. If that makes people happy, then we are happy."